Our Work/PPC+SEO
From industry underdog to industry champion
Services
Industry
Service Industry
All Hours Plumbing & Drain Cleaning (AHP) is a full-service plumber & HVAC contractor serving Salt Lake County, Utah County, Davis County and Park City, Utah. As a premier around-the-clock service provider, AHP is available 24 hours a day, 7 days a week for emergency plumbing services in Utah.
AHP offers a full range of HVAC and plumbing services, from drain cleaning and A/C maintenance to fireplace installation and plumbing repair. Specializing in both residential and commercial services, All Hours is considered one of the top plumbing & HVAC companies in the state today.
results
282.16%
YOY Lead Increase
286
Avg. Monthly Leads
64.48%
YOY Lead Cost Decrease
Issues
Prior to partnering with Red Olive, All Hours Plumbing had a number of pain points that were hindering their marketing efforts.
First and foremost, AHP experienced a number of setbacks due to miscommunication from previous marketing firms. Burdened with incomplete data that had been poorly tracked, All Hours’ marketing efforts were underperforming, even with the help of other firms.
While considered a large company on paper, AHP’s online visibility was heavily lacking. Worse, they were spending more on average than their competitors without seeing results. That’s when Red Olive stepped in.
01 Goals
When All Hours Plumbing partnered with Red Olive in February of 2019, these were their main goals:
Decrease average cost per acquisition to $100 or less
Increase average monthly leads
Increase online visibility for Utah plumbing, HVAC, & other related search terms
Become an industry leader for emergency plumbing and HVAC services
02 Strategy
We started by restructuring All Hours Plumbing’s account from top to bottom, developing accurate reports and implementing goal tracking with precise metrics. Our team also refined All Hours’ business management software to track leads, conversions, and goal completions. Immediately, AHP had a more accurate picture of their wins and losses day over day, month over month.
The paid search experts at Red Olive got to work clarifying All Hours Plumbing’s paid campaigns, analyzing the competitive landscape and testing effective ad text that moved the needle. Our SEO team marked up FAQ schema on AHP’s site to display on page 1 of Google, and our winning PR professionals began finding news features and TV spots perfect for All Hours’ brand.
03 Results
The results of our marketing strategies were apparent quickly. Precise goal tracking laid out accurate numbers, allowing our team to execute a cohesive strategy from the beginning. SEO efforts propelled All Hours to the top of the organic search results, and FAQ schema provided the client with more real estate on the front pages of Google than ever before. Our successful PR strategy resulted in multiple news features and TV spots that promoted brand awareness and increased the number of backlinks to All Hours’ website.
With our focused approach to their paid campaigns, AHP saw a clear, steep increase in the number of leads year over year, by over 280%. Combined with a dramatic, 64% year over year decrease in the monthly average cost per conversion, All Hours wasn’t just meeting their goals, they were eclipsing them.
Most importantly, AHP became an industry leader for emergency plumbing and HVAC services in Utah by working with Red Olive, recognized throughout the state as a force to be reckoned with.
Leads
Cost per Lead
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This is an amazing and talented team to work with! Red Olive is responsive, collaborative, creative and goal oriented. I have entrusted them with my company's online presence for nearly 10 years. I'd highly recommend exploring a partnership with these guys.
Hi, I'm Derek, the General Manager of Adam's Moving Service. For nearly two years, we have partnered with Red Olive to handle our SEO and Paid Ads management services, and they have been truly exceptional!We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
Great team to work with. They built my website and handled all the SEO/marketing which helped grow my business more than I expected...and a lot quicker.
Love Red Olive. They handle so much of what we don’t have time or expertise to handle. If you’re going to spend marketing dollars it’s well worth having someone like Paul to make sure you get the best bang for the buck. I like the frequent updates too.
Red Olive is an incredible agency to work with. Their entire team is so knowledgeable and communicative, it truly is a joy to work with them. Know that you'll get the opportunity to work with a team of marketing specialists when you choose to work with them. Their team has helped my company continuously excel in our sales and stay on top of latest SEO and advertising practices. I'm so grateful for Red Olive and their wonderfully talented team. I highly recommend to everyone!
Red Olive has been an indispensable partner to me and my team. They help us with SEO and paid digital advertising and are incredibly knowledgeable and creative when it comes to strategy and implementation. We can always count on them to be many steps ahead of us when it comes to best practices and ideas to improve our SEO and advertising efforts. They are professional, timely, and reliable. We are grateful for their partnership!
Red Olive has been my digital marketing partner for years now. They built our current website, manage our Dm spend, and are brilliant at SEO. I would recommend their services to anyone.
This is one of the best companies I have had the pleasure of working with! Their design, account management, and SEO team are amazing. They are super responsive in all situations. I would highly recommend their services!
Everyone I have worked with at Red Olive has been incredibly helpful, friendly, and responsive! We have received so many compliments on our new website that they designed for us, and we have generated several leads thanks to their SEO efforts. Braydn, Paul, Shawnee, and the rest of the team have been amazing to work with. Thank you, Red Olive!
I have been working with Justin and Red Olive for over 10 years. From the logo designer, to the website developers. and to the other staff that got us business cards…They have all been professional, creative, and responsive to our needs.Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
