Our Work/Paid Search + Email Marketing
Exceeding Expectations
Services
Industry
Home Builder
EDGEhomes is the fastest growing home builder in Utah. As such, it is imperative that their website reflects the quality of their homes and meet potential home buyers’ expectations. To drive calls from the site, Red Olive created a custom digital marketing strategy that included email, SEO, paid search, content creation, and marketing automation.
Along with customizing a marketing campaign that drove traffic and increased profit, our market experts constantly updated our tactics to reflect the current needs of the housing market. Working together, our marketing strategists pushed EDGEhomes to the top of the leader board month after month.
01 Email Marketing
The focus of our marketing game plan went into email marketing, and that focus paid off. Using a better messaging strategy, EDGEhomes clients received regular emails that sent sales “through the roof.”
Use a better sending schedule
Create valuable content for the receiver
Send a variety of targeted messages
02 Call increase
To increase the number of calls coming into the EDGEhomes offices we used a variety of CRO tests. These included CTA adjustments, button placement, and easier access to specific pages.
Catch top-of-funnel traffic
Employ better CTA’s than simple form submissions.
Use content market to get users to schedule visits.
03 Site Traffic
As digital marketing strategists, increasing site traffic is our top priority. We figure, the more eyes on your product, the more revenue in your pockets. For EDGE homes, our arsenal of marketing strategies paid off with traffic site increases across the board.
Total traffic to the site up 3.07%
Paid Search Traffic increase of 37.34%
Display traffic increase of 16.59%
July 1st 2018 – September 30th 2018, Users
July 1st 2017 – September 30th 2017, Users
What’s been just out of reach for a little too long? Tap into our experts’ fresh perspective.
Let’s Work Together
Let’s Work Together
This is an amazing and talented team to work with! Red Olive is responsive, collaborative, creative and goal oriented. I have entrusted them with my company's online presence for nearly 10 years. I'd highly recommend exploring a partnership with these guys.
Hi, I'm Derek, the General Manager of Adam's Moving Service. For nearly two years, we have partnered with Red Olive to handle our SEO and Paid Ads management services, and they have been truly exceptional!We have worked with various SEO companies before, but Red Olive is first class. With them, we never feel like we're being left in the dark or given generic information. Their team consistently provides us with performance reports, fresh content, and innovative strategies to enhance our rankings, branding, and online presence. Special shout-out to Ashlyn, our Account Manager, who always goes the extra mile to ensure that we are satisfied. She's truly amazing, and we couldn't imagine working without her.We also recently asked Red Olive to help improve our website and they designed and built us a new one from scratch. It's incredible! Without a doubt, they are the best partners we have ever had.
Great team to work with. They built my website and handled all the SEO/marketing which helped grow my business more than I expected...and a lot quicker.
Love Red Olive. They handle so much of what we don’t have time or expertise to handle. If you’re going to spend marketing dollars it’s well worth having someone like Paul to make sure you get the best bang for the buck. I like the frequent updates too.
Red Olive is an incredible agency to work with. Their entire team is so knowledgeable and communicative, it truly is a joy to work with them. Know that you'll get the opportunity to work with a team of marketing specialists when you choose to work with them. Their team has helped my company continuously excel in our sales and stay on top of latest SEO and advertising practices. I'm so grateful for Red Olive and their wonderfully talented team. I highly recommend to everyone!
Red Olive has been an indispensable partner to me and my team. They help us with SEO and paid digital advertising and are incredibly knowledgeable and creative when it comes to strategy and implementation. We can always count on them to be many steps ahead of us when it comes to best practices and ideas to improve our SEO and advertising efforts. They are professional, timely, and reliable. We are grateful for their partnership!
Red Olive has been my digital marketing partner for years now. They built our current website, manage our Dm spend, and are brilliant at SEO. I would recommend their services to anyone.
This is one of the best companies I have had the pleasure of working with! Their design, account management, and SEO team are amazing. They are super responsive in all situations. I would highly recommend their services!
Everyone I have worked with at Red Olive has been incredibly helpful, friendly, and responsive! We have received so many compliments on our new website that they designed for us, and we have generated several leads thanks to their SEO efforts. Braydn, Paul, Shawnee, and the rest of the team have been amazing to work with. Thank you, Red Olive!
I have been working with Justin and Red Olive for over 10 years. From the logo designer, to the website developers. and to the other staff that got us business cards…They have all been professional, creative, and responsive to our needs.Our initial investment in 2011 to create a logo and website was more expensive than others we looked into, but the recommendations we received and the website examples we reviewed, SOLD US! Their reputation proceeded them then and continue to do so now. After working with them for all these years, we have never looked back! We still even pay a little extra for business cards, because our employees like them so much. Others who originally recommended Red Olive to us say the same thing.I have been so happy with our website. Because our site was developed to be self-maintainable, we easily gained the value and then some from our initial investment. There have been some small maintenance items over time that have had to be assisted with us and it has cost us a little more lately than maybe a smaller individual contractor would charge. However, because technology is much more advanced since then, we are now going back to them for the next 10 years. Contracts with Red Olive set expectations clearly up front, which we appreciate. Red Olive truly set us both up to have successful partnership. I really mean it when I say, "Thank you so much for all that you have done for our organization – It has made a big difference in fulfilling our mission and for helping our clients. We look forward to our new upgraded website."
