Services/Utah Digital Marketing
Utah Digital Marketing
UTAH MARKETING AGENCY
4 Distinct Services Working Toward 1 Goal
Most agencies take the easy route, skimming the surface of popular strategies that offer quick results. At Red Olive, we go against the grain by compartmentalizing our expertise into four teams dedicated to distinct areas of digital marketing. This lets us dive deeper, going after opportunities that require more legwork yet offer a much greater payoff. As a result, we help you outperform your competitors in every area by maximizing the four most effective components of digital marketing:
There’s nothing more influential to your future success than digital marketing done right. And by “done right,” we mean by an agency that backs up its promises with results. Keep scrolling to see why top Utah companies rate us as the most transparent and effective digital marketing agency in Salt Lake City.
WEB DESIGN
Our designers can build a new website or update an existing one with an improved user experience designed to convert.
SEO
We improve your organic (or unpaid) search engine rankings for the most popular keywords your audience searches.
Google Ads/PPC
Drive traffic to your website overnight with Google ads, paid social media, and more. We manage everything, from creating the ads to continually fine-tuning their performance.
Content Strategy & Development
While SEO and paid advertising get more people to your site, our content improves their perception of your expertise when they get there by answering their questions and solving their problems.
Brands We Partner With
UTAH DIGITAL MARKETING CASE STUDY
Exponentially Sweeter Results
Our roots in Salt Lake City have helped us change the trajectory of many recognizable Utah brands, including the West Jordan-based candy company Taffy Town. See how a comprehensive digital marketing strategy has helped them achieve greater results in every area — on a national scale.
Web Design
Taffy Town’s e-commerce website streamlines sales while supporting an engaging experience of their fun, creative brand.
SEO
Because of our national SEO strategy, Taffy Town’s search engine ranking position directly increases sales volume in a highly competitive market.
Ranking #1 in Google search for critical keywords like:
49.5K
Monthly Search Volume for “salt water taffy”
18.1K
Monthly Search Volume for “taffy”
4.4K
Monthly Search Volume for “taffy candy”
PPC
Working together with Taffy Town, our PPC campaign created an 6,000 clicks a month, yielding over $20,000 in net revenue.
Google Ads: Last Month vs. Prior Month
CTR & Impressions
6.0K
Clicks
5.7%
2.1%
CTR
-15.6%
282.8K
Impressions
25.3%
Conversion Rate & Cost
315.2
Conversions
34.1%
3.1%
Conversion Rate
56.8%
$7.32
Cost / Conversion
-24.9%
Cost Per Click & Revenue
$2.31K
Cost
0.7%
$0.39
Average CPC
-4.7%
$24.73K
Revenue
53.9%
Content
We find opportunities to develop content around related topics with heavy search volume to reach new audiences and widen Taffy Town’s potential customer base.
UTAH MARKETING AGENCY
Why More is More with Online Marketing
We’re not exaggerating when we say digital marketing is the best investment you can make in your brand. (And we have plenty of long-time clients who would agree.) That’s why we always recommend using more than one approach when you partner with us; it works to your advantage.
SEO, paid advertising, content development, and web design actually propel each other to be more effective. With insights from multiple sources, our team can draw critical data from one effort to improve the strategy of another. When your online marketing channels are purposefully aligned, the difference in ROI is huge — it can actually make investing in multiple services more cost-effective for you
”Red Olive has been my digital marketing partner for years now. They built our current website, manage our Dm spend, and are brilliant at SEO. I would recommend their services to anyone.
Mark NeihartPremier Equestrian
Recent Thoughts on Digital Marketing
If you’ve made it this far, it’s worth reaching out to our team to see if Red Olive could be the right fit for you.
Our team can help you identify opportunities other agencies have missed and create a digital marketing strategy you feel excited about pursuing.
Let’s Work Together
Let’s Work Together